Founder Katelyn Doepel found herself a victim of the many job cuts nationwide due to Covid-19. She was determined to become one of the leading woman-owned medical device manufacturers in the nation.

After we laid out a strategy, we settled on a strong, bold, and modern logo that demands respect. The foil “1” also speaks to the premium quality of their products. Less than a year after conception, they have plowed through their $1,000,000 product sales goal. Their brand has inched into some of the nations largest medical groups, the largest being Advocate Aurora.

We created a brand system for their Wave, Sand, and Shore chest drains. These drains are leaving their mark for their functionality and looks. They are being sold in 4 continents.